"Rap is also a huge game of conditioning. Wayne said, “I’m the best rapper alive.” Now, all of a sudden, for two and a half years, he’s the best rapper alive. T.I. says he’s the King Of The South; T.I. is the King Of The South. You can condition listeners if the intent is there in your voice and it’s genuine. When both those statements were made, I felt like those guys were on top of their game and could have picked any title they wanted and they picked what they picked. For me, “Forever” was a moment that we’ll talk about it again in five years when I’ve proven that statement, which I work towards every day."